Industry
Driving Customer Engagement: Content and Social Media Tactics in the Cannabis Industry
In the evolving cannabis industry, establishing a strong digital presence is essential for businesses aiming to differentiate themselves in a competitive marketplace.
Blog Corner
Latest Articles & Blog
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Push Notifications: The Dispensary’s Secret Conversion Tool
Direct, immediate communication on lock‑screens Push notifications give cannabis brands direct access to customers, delivering timely offers—even when the user isn’t in the app. This immediacy mirrors the convenience of SMS, without carrier restrictions on cannabis content. Unlike email or SMS, push delivers lightning-fast connection right when it matters—boosting conversion opportunities. Exceptional open and click…
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Free Delivery vs. Product Discounts: What’s Really Saving Cannabis Shoppers?
When cannabis delivery services roll out “free delivery” promotions, they bank on the idea that convenience equals value. However, in reality, customers may not be saving as much as they think—especially compared to straight product discounts. The Illusion of Free Free delivery has strong psychological appeal—studies consistently show it drives conversion rates and enhances perceived…
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Are Product‑Specific Discounts Steering Your Cannabis Choices?
Dispensaries often tailor deals to specific products, and this practice significantly influences customer buying behavior. By analyzing industry data, marketing strategies, and consumer feedback, we can see how targeted discounts shape consumer habits—and why savvy shoppers should remain mindful of the tactics behind them. Narrow-focus deals shape how customers shop Many dispensaries run “simple product…